Getfluence and OtterlyAI partner to turn AI Search citations into published content

Every AI visibility report ends on the same list: the sources ChatGPT, Gemini or Perplexity read before they answer a question about your category. Trade press, review sites, buyer guides. Often with your competitors' names all over them.

The next question is always the same: how do we get on those sites?

Starting today, the answer sits one click away. Getfluence and OtterlyAI are partnering to connect AI search measurement with editorial activation. OtterlyAI shows where your brand is missing. Getfluence gets you published there.

Christian Désert (Getfluence) and Thomas Peham (OtterlyAI) explain why in one minute, and make it official.

In brief

• OtterlyAI tracks how your brand appears across AI search engines and reveals the sources each answer relies on.
• Getfluence turns that source list into editorial placements across 70,000+ vetted media.
• Your OtterlyAI visibility data connects to Getfluence: cited sources are matched against our catalogue instantly.
• Getfluence customers get 25% off OtterlyAI for their first 3 months. OtterlyAI customers get 25% off their first Getfluence campaign.

Why measurement needs a next step

AI engines build their answers from a mix of sources: company websites, news and media, blogs, communities. OtterlyAI's latest industry report, based on 5.85 million citations, shows that the most recommended brands are named hundreds of times in AI answers, drawing on the pages that compare, rank and review their market. Placements in titles publishing rankings and buyer guides compound inside those answers.

That makes off-site presence a measurable lever. It also exposes a practical gap for marketing teams. The dashboard tells you which sources matter, then the real work starts somewhere else: lists get exported, sites get checked one by one, and off-site budgets get defended on gut feeling.

This partnership closes that loop.

What each platform brings

OtterlyAI monitors ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode. It reveals the prompts your buyers type, where your brand and your competitors stand, and the exact sources the engines pull from. More than 40,000 marketing professionals use it, and Gartner named it a Cool Vendor in its 2025 Cool Vendors in AI for Marketing report.

Getfluence is the Off-Site Authority Platform for SEO, AI Visibility and Brand Equity. It connects brands with a curated network of 70,000+ vetted media across 150 markets, from tier-1 outlets to niche blogs, and publishes sponsored articles and AI-First™ editorial content where AI engines already look. Every placement is monitored for 30 days after publication, backed by a 92% delivery rate and a 12-month live guarantee.

How it works

1. Access

Track your brand in OtterlyAI. See which third-party sources AI engines cite in your category, and where competitors get mentioned in your place.

2. Match

Connect your OtterlyAI visibility data to Getfluence, or drop the cited URLs straight into the platform. Every source is cross-checked against our catalogue at once, so you see right away where you can publish.

3. Run

Brief your campaign, choose the media, exchange with publishers and approve the content. Write it yourself, fully self-serve, or let our editorial team write it for you.

4. Prove

Measure the before and after in OtterlyAI: which prompts your brand enters, which publications moved your AI visibility. Then start the next cycle with sharper targets.

Key takeaway: measure, publish, measure again. Off-site work comes with a report your leadership can read, numbers attached.

What the two CEOs say

“Marketing teams now have access to powerful tools that measure their visibility across AI search engines. But measurement is only a first step. When a brand discovers that it is missing from an important answer, it needs a clear way to identify the sources that matter and contribute genuinely useful information. Our partnership with OtterlyAI connects diagnosis with action through an approach that is editorially relevant, targeted and measurable.”

Christian Désert, CEO of Getfluence

“For decades, marketing has been siloed. SEO, content, PR, and brand teams all ran separate efforts with separate KPIs. AI search changes that. Generative engines learn about brands from everything: your site, news coverage, blogs, UGC. Consistency and presence across all of it now matters. With OtterlyAI, marketing teams see exactly which sources are shaping AI answers in their category. With Getfluence, they can place content where it will have the biggest impact. Together, we're connecting visibility insights to action.”

Thomas Peham, CEO and Co-Founder of OtterlyAI

A partner offer to celebrate

Getfluence customers: 25% off OtterlyAI for your first 3 months. Measure the AI visibility impact of every campaign from day one.

OtterlyAI customers: 25% off your first Getfluence campaign. Turn your cited-sources list into published content.

All the details are on the Getfluence x OtterlyAI partner page.

Where to start

Pick the one prompt your buyers ask most in your category. Check who AI quotes today in OtterlyAI. Then get published where it counts.

Create your free Getfluence account or book a meeting with our team to plan your first campaign.

Your questions about the Getfluence x OtterlyAI partnership

What does the Getfluence x OtterlyAI partnership change for marketing teams?

It connects two steps that used to live in separate tools. OtterlyAI identifies the sources AI engines cite in your category. Getfluence gets your brand published on those sources through sponsored articles and AI-First™ editorial content. OtterlyAI then measures the impact on your AI visibility.

How do I use my OtterlyAI data in Getfluence?

Connect your OtterlyAI visibility data to Getfluence, or paste the cited URLs from your OtterlyAI reports into the platform. Each source is matched against the Getfluence catalogue of 70,000+ vetted media, so you see which placements are available, at what price, and with which guarantees.

Who can benefit from the partner offer?

Both customer bases. Getfluence customers get 25% off OtterlyAI for their first 3 months. OtterlyAI customers get 25% off their first Getfluence campaign. Details are on the partner page.

Which AI search engines does OtterlyAI track?

OtterlyAI tracks brand mentions and citations across ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode.